Hadassah Levy

why-social-media-is-successfulWhile WhatsApping with my sister this morning about Ivanka Trump’s dress, I had an epiphany: it’s all about the insignificant interactions. We often think that relationships are built on the big things: inviting people to celebrations and keeping them informed of important news. As Brene Brown says in Daring Greatly, trust is built by being there for the big things like funerals.

All this is true. But Brene herself points out that trust is like a jar of marbles, built by being there for a friend or family member in small ways that eventually create a trustful relationship. And I believe that true closeness is built on the insignificant interactions.

When I first moved to Israel, there was no way to communicate regularly with my parents and sisters. We wrote letters (but that’s not the same), we called sometimes… Continue reading

On a recent Israel Scaventure Blogger Hunt, I was reminded of a fascinating episode in the history of Jerusalem. At the beginning of the twentieth century, the entire Jewish community of Jerusalem resided within the Old City walls. Overcrowding and lack of hygiene was a serious problem, so philanthropist Sir Moses Montefiore proposed building a new neighborhood outside the walls. When the community balked due to security concerns, Montefiore did not give up. He built the neighborhood, named it Mishkenot Shaananim (Homes of Peace), closed it off with gates and provided free rent to all families. The neighborhood was soon populated, and despite the very real security problems, it survived and flourished. Today, the area is one of the most picturesque – and safest – neighborhoods in the city.

Think Outside the Walls

Stepping out of your comfort zone is scary, just as… Continue reading

Time Management in the Digital AgeI recently attended a time management workshop at wework Dubnov, run by Assaf Chalif of Synergy Coaching, and one of the first things he said was, “There is no such thing as time management. There is only behavior management.” What he meant by that is that there are only 24 hours in a day no matter what you do, so the only way to save time is by changing the way you spend it. He mentioned the usual stumbling blocks of the twenty-first century, such as cell phones, email and Facebook which can really cut into productivity. His advice? Devote specific times to answering emails, making and receiving calls and hanging out on Facebook. For the rest of the time, turn them off.

Another drain on productivity is the non-existent multi-tasking. Humans can’t do two important tasks at once… Continue reading

Guest post by Ilana Rosenblum Guttman

One of the latest buzzwords in website design is sites that are “responsive.” But what does that mean? Well, a responsive site is one that responds to the size of the browser that you are using.

Why does this matter to you?

You want your website visitors to have the best experience possible, and if they want to do something like share a blog post and the Share button is tiny, they will be frustrated and may not do it! With mobile users grabbing an ever-growing share of visitors to most websites, their needs cannot be ignored.

While many websites these days are developed with a mobile version (often a pared-down design optimized for viewing on narrow, small screens), responsive design takes the adjustment to a whole new level. It moves the elements on… Continue reading

RedditReddit is a user-generated community in which members submit post and links. As with all social media platforms, it has great potential for marketers who want to get more eyeballs on their content and reach new untapped audiences. In fact, statistics show that the site has a lot of traction for e-commerce sites like Amazon and eBay. However, unlike other social media platforms, Reddit does not provide a space for businesses, so you need to join as an individual and interact in a personal way. If you’re new to marketing on Reddit, here are 5 tips on doing it well:

  1. The Reddit community is very wary of marketers and PR people, especially when they attempt to masquerade as innocent users. But marketers who identify themselves as representatives of a company and offer special deals only for Reddit users, can be… Continue reading

Insights from SMX Israel 2014

SMX Israel 2014

Courtesy of rjstreets.com

This year’s SMX Israel was chock-full of information about SEO, social media and PPC. Most of the sessions I attended dealt with ways to create great online content and distribute it widely.

One of the best lines of the conference was coined by Laura Ben-David of LBD Creative, who said “Content is king, but the queen is context.” It’s not just about writing good content, it’s about writing content that’s relevant to your audience. It’s about choosing the right social media channels for a specific piece of content and writing the blurbs to attract that particular audience.

Ashley Tate continued the theme of writing for your audience when she talked about creating audience personas. By this, she meant that you should think about the different types of audiences you have so you… Continue reading

Facebook GroupsAre Facebook groups just for fun or can they serve as a marketing tool? There are many fun and grassroots Facebook groups out there, but that doesn’t mean you can’t create one for marketing purposes.

Facebook groups are an excellent way to position yourself as an expert in your field. If you create a community around a specific interest and collect members who are genuinely interested in the topic, they will appreciate your knowledge and advice. A group where members can post questions, start threads about interesting or controversial issues and crowdsource for advice will be a valuable resource.

As the resident expert in the group, your name and your company’s name will become a household name to the members. They may become your clients/customers or recommend you to others.  Yours will certainly be the first name that comes to… Continue reading

Shady Social Media Practices

Courtesy of Marshaü, http://commons.wikimedia.org/wiki/File:Human_shadow.jpg

Whether you are hiring a professional or managing social media yourself, here’s a list of some shady practices you want to avoid:

  • Running unauthorized contests on Facebook. Facebook has very specific rules about how you can promote your business through giveaways. All contests must be run through third party apps, such as EasyPromos.
  • Creating fake personas on Facebook. According to Facebook’s rules, you aren’t allowed to have more than one Facebook profile. If you get caught doing this, you could have your accounts suspended. On Twitter, you CAN have multiple accounts, which you use for different purposes. But it’s still better not to use a fake name. If, for some reason, you don’t want your name on the account, use the organization or business name instead.
  • Buying likes and followers. It’s hard to believe anyone… Continue reading

Israeli Presidential ConferenceAfter the first day of the Presidential Conference, Sharon Marks Altshul of The Real Jerusalem Streets posted pictures of many of the attendees, especially the bloggers. Someone posted on Facebook that she didn’t understand how all these people have time to go to conferences to be photographed with the same people over and over – don’t they have jobs?

The truth is many of the bloggers are freelancers and some of them work for organizations which value their participation in conferences, especially one as high profile as this one. But it’s also true that the main reason bloggers go to these events is to see and be seen, and chat with the people they don’t see between conferences.

The social media community can be tight-knit, especially surrounding a niche or a location. And Israel is such a small country that… Continue reading

Branding SecretsYesterday’s Temech Conference afforded the opportunity to hear two very smart women share their insights about branding for a business or organization.

Jamie Geller began the morning by telling her personal story and explaining how her story is part of her brand. As she says, “No one can be you but you.” A brand is something that customers can believe in, so logos, taglines, web presence etc. should all connect to your audience’s emotions. Your voice and your mission are what distinguish you from the competition. Combine that with a clear statement of what problem you solve with your service or product, and you have a successful brand.

Jamie emphasized the “three golden circles” – why, how and what. Ordinary brands focus on the “what” – the product or service itself. Extraordinary brands are more concerned with “why,” then the… Continue reading