SMX Israel is the country’s most well-known SEO conference. This year it took place at the Inbal Hotel on January 6. There were many dynamic and exciting speakers and some important information imparted.
Kahena Digital has already written about the more technical SEO lessons learned at this year’s SMX Israel, so I would like to share some of the social media lessons:
- Gil Reich talked about the dangers of looking like a content scraping site even if you aren’t one. He advised web designers and developers to invest in making sure the site design reflects its quality content.
- Jon Burg suggested that if you are tweeting for a company and customer complaints come through Twitter, don’t present it as a problem. This will… Continue reading
We’re setting up filming gear as @alexanderclare does sound checks. Unreal!!
i film MY part for the all stars video on Wednesday morning. better learn my lines!!
My husband (who is a corporate attorney in the city) and I both agree that finishing up this video has made me more busy than a corporate attorney! (He also told me I need to take a vacation when it’s over).
Notice… Continue reading
A blog can be a great tool for driving traffic to a website. Interesting fresh content will increase traffic coming from the search engines and enrich your social media presence. Once visitors get to the blog, they will get a feel for the business and the expertise it offers. This should increase conversions and bring you more sales.
Once you have determined that your business would benefit from a blog, the next step is deciding who will write it. There are a few choices:
- Write it yourself
- Have one of your employees write it
- Outsource the blogging work
Write it yourself
You are likely to be the top expert in your exact niche, so a blog written by you would be of high quality. But if writing is not your forte or you don’t have time for it, consider sharing… Continue reading
Twitter is not all about numbers. Following people so they will follow you is good practice ONLY if these people are interested in what you have to say and interesting to you.
If your Twitter feed is full of irrelevant tweets, you aren’t part of a community anymore. You can’t find the tweets you should be responding to and you are missing the important information coming through your feed, since it is swallowed up by all the other stuff. At most, you can talk to yourself.
If you have reached this point, it is time to start pressing that unfollow button. Unfortunately, you need to do this manually (mass unfollowing apps are based on who hasn’t tweeted lately or isn’t following you). Purge all bots, internet marketers (unless you are one) and Forex traders (once again, unless… Continue reading
The Israeli Presidential Conference, which took place June 19-21, was the largest conference I had ever attended. There were quite a lot of bloggers there, as the organizers invited them to come as members of the press. Since there were a ton of sessions and each person could only attend so many, my perspective on the conference would be quite narrow. So I have asked various blogger friends of mine to tell us about their best lesson and biggest disappointment from the conference.
Hannah Katsman, A Mother In Israel
The best part was exposure to brilliant minds from all over the world. The worst was the lack of discussion of social issues affecting children and families.
Elli Fischer, Adderabbi
Biggest lesson: If you walk around like a macher, people will treat you… Continue reading
Today I attended the Kishor Conference, a day-long event for women who run businesses or are planning on starting one. The atmosphere was friendly, with great networking opportunities. The workshops were of excellent quality and the food was wonderful (that’s an important aspect of a conference too).
There were many important marketing lessons imparted at the conference. Here are some of my personal favorites:
- Consider doing volunteer work which results in exposure. (Hadassah Rosenberg)
- Continuing education can be a way to get ahead when others are working longer hours and getting promoted sooner. (Hadassah Rosenberg)
- Perfect your elevator pitch by focusing on the customer’s problem, what you offer and how it will benefit him. (Naomi Elbinger)
- Luxury items can be priced more expensively than necessities regardless of their true value. (Issamer… Continue reading