SMX Israel is the country’s most well-known SEO conference. This year it took place at the Inbal Hotel on January 6. There were many dynamic and exciting speakers and some important information imparted.
Kahena Digital has already written about the more technical SEO lessons learned at this year’s SMX Israel, so I would like to share some of the social media lessons:
- Gil Reich talked about the dangers of looking like a content scraping site even if you aren’t one. He advised web designers and developers to invest in making sure the site design reflects its quality content.
- Jon Burg suggested that if you are tweeting for a company and customer complaints come through Twitter, don’t present it as a problem. This will… Continue reading
We’re setting up filming gear as @alexanderclare does sound checks. Unreal!!
i film MY part for the all stars video on Wednesday morning. better learn my lines!!
My husband (who is a corporate attorney in the city) and I both agree that finishing up this video has made me more busy than a corporate attorney! (He also told me I need to take a vacation when it’s over).
Notice how… Continue reading
A blog can be a great tool for driving traffic to a website. Interesting fresh content will increase traffic coming from the search engines and enrich your social media presence. Once visitors get to the blog, they will get a feel for the business and the expertise it offers. This should increase conversions and bring you more sales.
Once you have determined that your business would benefit from a blog, the next step is deciding who will write it. There are a few choices:
- Write it yourself
- Have one of your employees write it
- Outsource the blogging work
Write it yourself
You are likely to be the top expert in your exact niche, so a blog written by you would be of high quality. But if writing is not your forte or you don’t have time for it, consider sharing… Continue reading
A few weeks ago, I was enamored as my son proudly showed off his unique LEGO creations. As he explained the intricate details of his construction to me, I began to reminisce about my childhood and the sense of pride I felt every time I successfully formed a figment of my imagination into reality with LEGO. After watching my 3 year old fly away with his inter-galactic invention, it dawned upon me that LEGO has succeeded in unleashing generations of creativity.
What is it about these colorful blocks that make them uniquely timeless?
It all started in 1931, in Denmark, by master carpenter Ole Kirk Kristiansen. Once based in a small carpenter’s workshop, LEGO is now a global enterprise, including amusement parks in four countries. One simple mission drives LEGO’s 80 years of success—their mission,… Continue reading