Time Management in the Digital AgeMulti-tasking

  • Your brain can’t process two totally dissimilar streams of information at once. You can’t remember them both short-term, let alone long-term.
  • Every time your brain switches from one task to another, it requires time to adjust. Fewer switches mean less time wasted.
  • When safety or productivity are at stake, it is important to focus on one task at a time.
  • This is especially difficult in today’s world, where social networks, email and phones are constantly vying for our attention.

Work-life balance

  • Fast communication has fostered expectations that every email will be answered immediately and every ringing phone needs to be answered. Besides cutting into productivity during work hours, this can disrupt your leisure and family time as well.
  • Working all hours of the day causes exhaustion and less productivity at work as well.
  • Better management of work hours and… Continue reading


SMX Israel - Mary Weinberg

Marty Weinberg finds a baby to cuddle at SMX Israel. Photo courtesy of Real Jerusalem Streets.

SMX Israel is the country’s most well-known SEO conference. This year it took place at the Inbal Hotel on January 6. There were many dynamic and exciting speakers and some important information imparted.

Kahena Digital has already written about the more technical SEO lessons learned at this year’s SMX Israel, so I would like to share some of the social media lessons:

  • Gil Reich talked about the dangers of looking like a content scraping site even if you aren’t one. He advised web designers and developers to invest in making sure the site design reflects its quality content.
  • Jon Burg suggested that if you are tweeting for a company and customer complaints come through Twitter, don’t present it as a problem. This will… Continue reading

As a person interested in all things Jewish, I have been following the Jew in the City brand on Facebook for a while.  About four months ago, I started seeing postings about an upcoming video.

Some examples:

We’re setting up filming gear as @alexanderclare does sound checks. Unreal!!

the outfit for today’s shoot is by KAVIARRI (thanks, guys!) and a big thank you to JITC stylist Sharon Langert of Fashion-Isha who makes sure that everything looks perfect from head to toe! 🙂

i film MY part for the all stars video on Wednesday morning. better learn my lines!!

My husband (who is a corporate attorney in the city) and I both agree that finishing up this video has made me more busy than a corporate attorney! (He also told me I need to take a vacation when it’s over).

Notice… Continue reading

TypewriterA blog can be a great tool for driving traffic to a website. Interesting fresh content will increase traffic coming from the search engines and enrich your social media presence. Once visitors get to the blog, they will get a feel for the business and the expertise it offers. This should increase conversions and bring you more sales.

Once you have determined that your business would benefit from a blog, the next step is deciding who will write it. There are a few choices:

  • Write it yourself
  • Have one of your employees write it
  • Outsource the blogging work

Write it yourself

You are likely to be the top expert in your exact niche, so a blog written by you would be of high quality. But if writing is not your forte or you don’t have time for it, consider sharing… Continue reading

Israel Advocacy and Social Media

Photo courtesy of Sharon Altshul, The Real Jerusalem Streets

I was lucky enough to present a joint workshop with Arnie Draiman on the subject of Israel advocacy and new media for the Israel Research Fellowship. Arnie spoke about the battle for objectivity on Wikipedia. He spends about an hour a day making sure that facts are checked and verified on the online encyclopedia and that anti-Israel bias is not allowed to stand. He encourages all pro-Israel advocates to join the “wiki war.”

One of the things I learned from Arnie is that the Israeli-Arab conflict is such a controversial subject on Wikipedia that it has its own rules. Changing text back to its previous version can’t be done as often on this subject as it can be for other, less controversial, topics. Another interesting fact is that while Facebook… Continue reading

Like it or not smartphones are quickly taking over the mobile world. These devices are revolutionizing our daily routine, particularly the method in which we communicate with the world. Many of us, read, play, make purchases, tweet or perhaps make a call to others with our fancy phones.


With mobile apps on the rise, brands need to modify their channels of customer care to be more than just a mobile version of their FAQ page. The valuable real estate of a branded icon on a phone means that a personalized care solution must exceed the dreaded ‘next available representative’ we’ve become accustomed to.

One of the biggest challenges for an app is that the customer support needs to be on call and available at any given moment.  Whether  in China, the US or New Zealand the user expects that… Continue reading

A few weeks ago, I was enamored as my son proudly showed off his unique LEGO creations. As he explained the intricate details of his construction to me, I began to reminisce about my childhood and the sense of pride I felt every time I successfully formed a figment of my imagination into reality with LEGO. After watching my 3 year old fly away with his inter-galactic invention, it dawned upon me that LEGO has succeeded in unleashing generations of creativity.

What is it about these colorful blocks that make them uniquely timeless?


Multicolored Lego


It all started in 1931, in Denmark, by master carpenter Ole Kirk Kristiansen. Once based in a small carpenter’s workshop, LEGO is now a global enterprise, including amusement parks in four countries.   One simple mission drives LEGO’s 80 years of success—their mission,… Continue reading

While Google successfully ousted Apple in their recent Nexus 7 video campaign (to read why click here), products in other markets are also stepping up their game in the viral video marketing space. Old Spice is literally flexing its ad muscles with Terry Crews’ interactive (yes, interactive) Vimeo clip.

Old Spice Muscle Music from Terry Crews on Vimeo.

This campaign is probably best described as ad on steroids. Even the ad agency Wieden+Kennedy, admitted on their blog:

“Never has so much stupidity and technological breakthrough been combined into one thingy.”

In the video, the former football player and Expendables 2 actor combines his role as the Old Space spokesperson with his ripped physique and a zeal for blowing things up.
Terry Crews is featured as a herculean one-man-band with nodes connected to every (well, almost) muscle on… Continue reading



A story: Last night one of the computers in our house refused to recognize our wifi. I played with it for a while and even called our internet provider who said this was a computer issue, not an internet issue, and couldn’t help me. After quite a bit of frustration, I made a smart decision and tweeted “One laptop in the house refuses to recognize wifi while other is working fine. Ideas?”

Within minutes I had a tweet back from @LotusEvangelist (Keith Brooks) who made suggestions until he helped me figure out what was wrong. Turns out that despite the difficulty of shutting off the wifi button on this computer, someone had actually managed it. Once I turned it back on, voila – everything was back to normal!

This is not the first time that I have found computer… Continue reading


“The playground is now open” is the tag line for Google’s new ad campaign releasing its Nexus 7 Tablet. Apparently, the marketing team at Google is in love with the classic children stories we’ve all grown up on.   Curious George gets prime product placement in the female version, while  the ‘boys’ video offer The Little Prince and Horton Hears a Who cameo spots.

So what’s behind the campaign?

After seeing both videos, here’s what was probably behind the viral video campaign. In the Curious George video, the video plays on the curiosity of the consumer surrounding the Nexus 7. Everyone has been childishly interested about the release of this product to see if this tablet can play with their older brother and nemesis Ipad. In short, it’s a real game changer! Here’s a great review by a leading tech… Continue reading