In our last post, Mordecai told you why you need to track your social media efforts. Tracking something as abstract as social media can seem intimidating, but if you follow these steps you can report on concrete results:
- Use Google Analytics to track referrals from social media sites to your website.
- Some traffic is generated indirectly by social media, so you should also keep track of whether your website traffic is growing in general.
- Track your follower growth on all the social media channels you participate in on a regular basis.
- For the channels you focus on, track levels of engagement as well. On Twittter, you can track retweets. Facebook Insights provides a lot of information about engagement with your posts and people talking about your page.
- Keep… Continue reading
Reader Tali said she was waiting to hear what I have to say about how often to track statistics and how to write reports. Today I will focus on answering the first question.
How often should you compile a statistics report? Of course, the size of your site is a factor, with a larger site requiring more reporting than a smaller one, since the fluctuations can potentially be greater. Another factor to consider is whether you are creating reports for your own information or whether they are being passed on to employers/partners/funders etc. You may want to ask them how often they want this information.
Whatever the size of your website, you should be glancing at your Analytics daily. If there’s a sudden drop or peak, you want to know about it. If you posted something that went viral, this… Continue reading
If you run a content website and your main goal is to bring in traffic, you have to track your success in that area. The best way to do this (and the least expensive, since it doesn’t get cheaper than free) is with Google Analytics. If you are first time user of Analytics, you will notice that there are a lot of metrics in the program. Since you don’t want to spend all your time tracking stats, it is important to know which are the most important figures.
The most indicative numbers are the “visitors” and “unique visitors.” Visitors tell you how many times someone clicked on a page on the website. Unique visitors tells you how many users clicked who had not visited in the same 24 hours. These two numbers will give you an idea of whether your… Continue reading