A few weeks ago, I was enamored as my son proudly showed off his unique LEGO creations. As he explained the intricate details of his construction to me, I began to reminisce about my childhood and the sense of pride I felt every time I successfully formed a figment of my imagination into reality with LEGO. After watching my 3 year old fly away with his inter-galactic invention, it dawned upon me that LEGO has succeeded in unleashing generations of creativity.
What is it about these colorful blocks that make them uniquely timeless?
It all started in 1931, in Denmark, by master carpenter Ole Kirk Kristiansen. Once based in a small carpenter’s workshop, LEGO is now a global enterprise, including amusement parks in four countries. One simple mission drives LEGO’s 80 years of success—their mission,… Continue reading
In today’s economy, the non-profit sector is getting hit harder than ever. Not only are donations and contributions at an all time low, but now, more than ever, supporters and constituents are legitimately increasing their demand for organizational transparency and ensuring that they are getting the “best bang for their buck.” How can the staff at any organization remain resilient during these uncertain financial times?
There is no quick answer to this question. I wish it were as simple as a one word answer, unfortunately it’s not. After reading a myriad of articles on the topic on how to maintain staff composure during these tough market trends, perhaps a brief story can shed some light on how to transform a somber situation into an empowering and, perhaps even, an inspiring situation.
During a recent staff meeting, the current financial situation… Continue reading
Why did you initially get involved in social media?
I was seeking to broaden the band width of communications with multiple
constituencies, particularly as email was saturating the airwaves.
How does social media help develop your marketing strategy? How
has it changed the life of your organization/business?
It’s another vehicle for delivering messages and information; brings CEO closer to constituents particularly in younger age cohorts. Totally altered communication with young adults.
What are the most interesting conversations taking place in your
Usually around Israel; most local oriented posts don’t get much traction.
What tips can you offer to a company/ organization about to join the
social media community?
Start slowly, your CEO needs to learn, commit and be hands on with this tool. Can help shape their profile, as well.
Who… Continue reading
Yesterday, I ventured to the Amuta 21c Conference to meet, hear and learn from professionals from across the profit and non-profit sectors. This conference was a perfect setting for professionals to discuss common issues, share mutual experiences and keep up with the constant changes around us so we can become catalysts for our respective organizations.
The day began with a bang as Dame Stephanie Shirley, the Former UK Ambassador for Philanthropy and the Founder of Ambassadors for Philanthropy, inspired the crowd with her unique story. From being a child on the Kindertransport to her son’s autism, Dame Shirley shared with the audience how she transformed her childhood nightmares and became a ‘pathfinder and crusader in the professionalism of women in the UK’ and a major philanthropist on a variety of causes. While Dame Shirley’s entire speech should be read and… Continue reading