Like it or not smartphones are quickly taking over the mobile world. These devices are revolutionizing our daily routine, particularly the method in which we communicate with the world. Many of us, read, play, make purchases, tweet or perhaps make a call to others with our fancy phones.
With mobile apps on the rise, brands need to modify their channels of customer care to be more than just a mobile version of their FAQ page. The valuable real estate of a branded icon on a phone means that a personalized care solution must exceed the dreaded ‘next available representative’ we’ve become accustomed to.
One of the biggest challenges for an app is that the customer support needs to be on call and available at any given moment. Whether in China, the US or New Zealand the user expects that… Continue reading
A few weeks ago, I was enamored as my son proudly showed off his unique LEGO creations. As he explained the intricate details of his construction to me, I began to reminisce about my childhood and the sense of pride I felt every time I successfully formed a figment of my imagination into reality with LEGO. After watching my 3 year old fly away with his inter-galactic invention, it dawned upon me that LEGO has succeeded in unleashing generations of creativity.
What is it about these colorful blocks that make them uniquely timeless?
Multicolored Lego
It all started in 1931, in Denmark, by master carpenter Ole Kirk Kristiansen. Once based in a small carpenter’s workshop, LEGO is now a global enterprise, including amusement parks in four countries. One simple mission drives LEGO’s 80 years of success—their mission,… Continue reading
http://commons.wikimedia.org/wiki/File:Wi-Fi.jpg
A story: Last night one of the computers in our house refused to recognize our wifi. I played with it for a while and even called our internet provider who said this was a computer issue, not an internet issue, and couldn’t help me. After quite a bit of frustration, I made a smart decision and tweeted “One laptop in the house refuses to recognize wifi while other is working fine. Ideas?”
Within minutes I had a tweet back from @LotusEvangelist (Keith Brooks) who made suggestions until he helped me figure out what was wrong. Turns out that despite the difficulty of shutting off the wifi button on this computer, someone had actually managed it. Once I turned it back on, voila – everything was back to normal!
This is not the first time that I have found computer… Continue reading
Over the past couple of months, I’ve attend several conferences, tweetups and networking meetings. Each of them have offered a unique perspective on developments within the industry and offered some great takeaways for the audience. (You can read about the tomrrow2012 conference here, or the JWP session here).
On Sunday, I attended Sweetup2012. While I knew that males would clearly be the minority, the top-notch panelists were what really enticed me to drive to New York City (the insanely overstuffed SWAG bag didn’t hurt either). While the lack of wifi reduced the live tweeting, the incredible mounds of colorful candies that were all over the tables sweetened that potentially sour note.
In today’s economy, the non-profit sector is getting hit harder than ever. Not only are donations and contributions at an all time low, but now, more than ever, supporters and constituents are legitimately increasing their demand for organizational transparency and ensuring that they are getting the “best bang for their buck.” How can the staff at any organization remain resilient during these uncertain financial times?
There is no quick answer to this question. I wish it were as simple as a one word answer, unfortunately it’s not. After reading a myriad of articles on the topic on how to maintain staff composure during these tough market trends, perhaps a brief story can shed some light on how to transform a somber situation into an empowering and, perhaps even, an inspiring situation.
During a recent staff meeting, the current financial situation… Continue reading
Lee Wunsch, President/CEO at Jewish Federation of Greater Houston
Why did you initially get involved in social media?
I was seeking to broaden the band width of communications with multiple
constituencies, particularly as email was saturating the airwaves.
How does social media help develop your marketing strategy? How
has it changed the life of your organization/business?
It’s another vehicle for delivering messages and information; brings CEO closer to constituents particularly in younger age cohorts. Totally altered communication with young adults.
What are the most interesting conversations taking place in your
Twitter feed?
Usually around Israel; most local oriented posts don’t get much traction.
What tips can you offer to a company/ organization about to join the
social media community?
Start slowly, your CEO needs to learn, commit and be hands on with this tool. Can help shape their profile, as well.
Who… Continue reading
Yesterday, I ventured to the Amuta 21c Conference to meet, hear and learn from professionals from across the profit and non-profit sectors. This conference was a perfect setting for professionals to discuss common issues, share mutual experiences and keep up with the constant changes around us so we can become catalysts for our respective organizations.
The day began with a bang as Dame Stephanie Shirley, the Former UK Ambassador for Philanthropy and the Founder of Ambassadors for Philanthropy, inspired the crowd with her unique story. From being a child on the Kindertransport to her son’s autism, Dame Shirley shared with the audience how she transformed her childhood nightmares and became a ‘pathfinder and crusader in the professionalism of women in the UK’ and a major philanthropist on a variety of causes. While Dame Shirley’s entire speech should be read and… Continue reading