Facebook groups are an excellent way to position yourself as an expert in your field. If you create a community around a specific interest and collect members who are genuinely interested in the topic, they will appreciate your knowledge and advice. A group where members can post questions, start threads about interesting or controversial issues and crowdsource for advice will be a valuable resource.
As the resident expert in the group, your name and your company’s name will become a household name to the members. They may become your clients/customers or recommend you to others. Yours will certainly be the first name that comes to… Continue reading
We’re setting up filming gear as @alexanderclare does sound checks. Unreal!!
i film MY part for the all stars video on Wednesday morning. better learn my lines!!
My husband (who is a corporate attorney in the city) and I both agree that finishing up this video has made me more busy than a corporate attorney! (He also told me I need to take a vacation when it’s over).
Notice… Continue reading
You may remember that I participated in a social media panel geared toward non-profits. The topic was: Is Social Media Overrated? and of course the answer was no. If you want to know more than that (and I know you do), check out the video of the panel:
Social Media Examiner published an interview with Jay Baer in which he said, “In large measure, your Facebook audience is already converted; otherwise, they wouldn’t have become your fan on Facebook. The people who like you on Facebook are people who actually like you in the real world, so that’s a perfect place to create loyalty, repeat customers and repeat purchases. Yet a lot of companies think that Facebook is where they’re going to create new customers—that it’s a customer acquisition medium, when quite clearly it’s not.”
This comment has gotten me thinking: how much is Facebook about reaching a new audience and how much is it about engaging an existing one?
Clearly, when you are just starting out you have to build a fan base. As my smart friend says, if you don’t have fans you look pathetic. But… Continue reading
I wanted to protest a silly thing that a big organization was doing, so I thought, “Hey! Why not stage a protest on Facebook and get some attention for this issue?” The problems started when I tried to put this into action. Should I start a page, group or cause? None of them really seemed right. Although I wasn’t sure I was making the right decision, I started a group.
I wasn’t making the right decision. The first problem with groups is that you are expected to add people to it yourself. I have seen way too many statuses on Facebook where people vented about being signed up for groups they weren’t interested in. Facebook doesn’t allow you to start a group without any members, so I entered one name (and sent him an apology message). Then I started trying… Continue reading
Video is as viral as it gets. More people share video on social media than any other type of media. (Don’t believe me? Check out this article on Social Media Examiner.) Businesses often have budgets for creating videos promoting their products. They can re-purpose videos created for other reasons (ads, presentations), post them on YouTube and link to them. But if you are a non-profit website, or a website dependent on Google AdSense revenue, chances are you don’t have videos and don’t have the funds to create anything pricey.
The first thing you need to know is that you don’t actually need money to create an awesome video. All you need is a decent video camera (if you don’t own one, borrow). Ask a friend or family member to record you talking about your favorite topic. If you have the… Continue reading