Facebook Strategies

Facebook GroupsAre Facebook groups just for fun or can they serve as a marketing tool? There are many fun and grassroots Facebook groups out there, but that doesn’t mean you can’t create one for marketing purposes.

Facebook groups are an excellent way to position yourself as an expert in your field. If you create a community around a specific interest and collect members who are genuinely interested in the topic, they will appreciate your knowledge and advice. A group where members can post questions, start threads about interesting or controversial issues and crowdsource for advice will be a valuable resource.

As the resident expert in the group, your name and your company’s name will become a household name to the members. They may become your clients/customers or recommend you to others.  Yours will certainly be the first name that comes to… Continue reading

Time Management in the Digital AgeMulti-tasking

  • Your brain can’t process two totally dissimilar streams of information at once. You can’t remember them both short-term, let alone long-term.
  • Every time your brain switches from one task to another, it requires time to adjust. Fewer switches mean less time wasted.
  • When safety or productivity are at stake, it is important to focus on one task at a time.
  • This is especially difficult in today’s world, where social networks, email and phones are constantly vying for our attention.

Work-life balance

  • Fast communication has fostered expectations that every email will be answered immediately and every ringing phone needs to be answered. Besides cutting into productivity during work hours, this can disrupt your leisure and family time as well.
  • Working all hours of the day causes exhaustion and less productivity at work as well.
  • Better management of work hours and… Continue reading

As a person interested in all things Jewish, I have been following the Jew in the City brand on Facebook for a while.  About four months ago, I started seeing postings about an upcoming video.

Some examples:

We’re setting up filming gear as @alexanderclare does sound checks. Unreal!!

the outfit for today’s shoot is by KAVIARRI (thanks, guys!) and a big thank you to JITC stylist Sharon Langert of Fashion-Isha who makes sure that everything looks perfect from head to toe! 🙂

i film MY part for the all stars video on Wednesday morning. better learn my lines!!

My husband (who is a corporate attorney in the city) and I both agree that finishing up this video has made me more busy than a corporate attorney! (He also told me I need to take a vacation when it’s over).

Notice… Continue reading

On Monday Hadassah discussed organizing web content to ensure that your website is clear about its mission and message.

This article will review some basic organizational tips (many need an entire blog post to flesh out details) on how to implement a successful social media campaign. Rushing in without proper training or know-how will result in mistakes that may not be able to be rectified. Regardless of whether your company or organization is a novice to the social media world or if you’re beginning to get the hang of it, these tips will reduce time and those frustrating moments, not to mention overall efficiency. 

Define Goals and Objectives

  • As you probably know by now, social media is one component of an overall long-term branding campaign. Define your primary goals and objectives. Do you want to drive more traffic to your… Continue reading

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I sincerely hope that you have a life and are not connected to social media 24/7. That being the case, you may want to occasionally schedule a tweet or status update.

I say occasionally because if your whole social media presence is automated, real people will not follow you. People are on social media to be social, not to get automated updates about your latest blog post. Only the really big news sites can get away with spitting out links and zero engagement.

But if you want people in different time zones to see your updates or just have to be away from the computer for a few hours (gasp) and don’t want to lose momentum, a scheduling platform is the way to go. Try Sendible, which allows you to schedule updates on Facebook (page and profile),… Continue reading

Is it OK to say the same thing twice on social media? Or even three times? It depends, of course, on which platform we are talking about.

On Facebook, posts stay around for a long time, so if you post a link to the same article more than once, your community is likely to see it more than once. Also, Facebook users are sensitive to anything they feel wastes their time and may unlike a page if they see this happening often. Every once in a while, if you have something really important to say, your readers probably won’t mind, especially if the posts are spaced out over time.

Twitter users, on the other hand, are much more tolerant toward this type of thing. Since Twitter posts are here-one-minute-gone-the-next, posting a link more than once is a necessity if you… Continue reading

You may remember that I participated in a social media panel geared toward non-profits. The topic was: Is Social Media Overrated? and of course the answer was no. If you want to know more than that (and I know you do), check out the video of the panel:

FONSI Is Social Media Overrated? from Causil on Vimeo.

Social Media Examiner published an interview with Jay Baer in which he said, “In large measure, your Facebook audience is already converted; otherwise, they wouldn’t have become your fan on Facebook. The people who like you on Facebook are people who actually like you in the real world, so that’s a perfect place to create loyalty, repeat customers and repeat purchases. Yet a lot of companies think that Facebook is where they’re going to create new customers—that it’s a customer acquisition medium, when quite clearly it’s not.”

This comment has gotten me thinking: how much is Facebook about reaching a new audience and how much is it about engaging an existing one?

Clearly, when you are just starting out you have to build a fan base. As my smart friend says, if you don’t have fans you look pathetic. But… Continue reading

I wanted to protest a silly thing that a big organization was doing, so I thought, “Hey! Why not stage a protest on Facebook and get some attention for this issue?” The problems started when I tried to put this into action. Should I start a page, group or cause? None of them really seemed right. Although I wasn’t sure I was making the right decision, I started a group.

I wasn’t making the right decision. The first problem with groups is that you are expected to add people to it yourself. I have seen way too many statuses on Facebook where people vented about being signed up for groups they weren’t interested in. Facebook doesn’t allow you to start a group without any members, so I entered one name (and sent him an apology message). Then I started trying… Continue reading

Video is as viral as it gets. More people share video on social media than any other type of media. (Don’t believe me? Check out this article on Social Media Examiner.) Businesses often have budgets for creating videos promoting their products. They can re-purpose videos created for other reasons (ads, presentations), post them on YouTube and link to them. But if you are a non-profit website, or a website dependent on Google AdSense revenue, chances are you don’t have videos and don’t have the funds to create anything pricey.

The first thing you need to know is that you don’t actually need money to create an awesome video. All you need is a decent video camera (if you don’t own one, borrow). Ask a friend or family member to record you talking about your favorite topic. If you have the… Continue reading