Insights from SMX Israel 2014
This year’s SMX Israel was chock-full of information about SEO, social media and PPC. Most of the sessions I attended dealt with ways to create great online content and distribute it widely.
One of the best lines of the conference was coined by Laura Ben-David of LBD Creative, who said “Content is king, but the queen is context.” It’s not just about writing good content, it’s about writing content that’s relevant to your audience. It’s about choosing the right social media channels for a specific piece of content and writing the blurbs to attract that particular audience.
Ashley Tate continued the theme of writing for your audience when she talked about creating audience personas. By this, she meant that you should think about the different types of audiences you have so you… Continue reading
SMX Israel is the country’s most well-known SEO conference. This year it took place at the Inbal Hotel on January 6. There were many dynamic and exciting speakers and some important information imparted.
Kahena Digital has already written about the more technical SEO lessons learned at this year’s SMX Israel, so I would like to share some of the social media lessons:
- Gil Reich talked about the dangers of looking like a content scraping site even if you aren’t one. He advised web designers and developers to invest in making sure the site design reflects its quality content.
- Jon Burg suggested that if you are tweeting for a company and customer complaints come through Twitter, don’t present it as a problem. This will… Continue reading
Yesterday, J-Town Productions hosted its monthly Jerusalem Web Professionals (JWP) seminar. This seminar focused on Advanced SEO Tactics. The presenters at this seminar, Gab Goldenberg, Mark Ginsberg and David Miles are leaders in the field and their experience and knowledge boosted the morning’s rankings.
Author of Advanced SEO tactics, challenged the audience to reimagine how we approach SEO strategy. His main ideas were based on incorporating critical thinking and problem solving techniques into the overall SEO equation.
Gab’s 5 step process of critical thinking:
- Gather Information
- Define the Problem
- Research Existing Solutions
- Questioning the Logic
- Make a decision
These tactics seem almost irrelevant to the novice SEO professional or even those with more experience, but Gab’s basic assumption was that SEO, like all problems, should be approached critically. Simply attempting to rewrite or bypass the… Continue reading
Just a quick note to let you know that Social Media Examiner has published a very useful article on getting links to your website. These tips apply to content websites as well as businesses, and include ideas such as publishing press releases and creating internal links. The most important line in the article is “The first step to generating incoming links is to create content that others will want to share.” But you knew that already, right?