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SEO

Insights from SMX Israel 2014

SMX Israel 2014

Courtesy of rjstreets.com

This year’s SMX Israel was chock-full of information about SEO, social media and PPC. Most of the sessions I attended dealt with ways to create great online content and distribute it widely.

One of the best lines of the conference was coined by Laura Ben-David of LBD Creative, who said “Content is king, but the queen is context.” It’s not just about writing good content, it’s about writing content that’s relevant to your audience. It’s about choosing the right social media channels for a specific piece of content and writing the blurbs to attract that particular audience.

Ashley Tate continued the theme of writing for your audience when she talked about creating audience personas. By this, she meant that you should think about the different types of audiences you have so you… Continue reading

 

SMX Israel - Mary Weinberg

Marty Weinberg finds a baby to cuddle at SMX Israel. Photo courtesy of Real Jerusalem Streets.

SMX Israel is the country’s most well-known SEO conference. This year it took place at the Inbal Hotel on January 6. There were many dynamic and exciting speakers and some important information imparted.

Kahena Digital has already written about the more technical SEO lessons learned at this year’s SMX Israel, so I would like to share some of the social media lessons:

  • Gil Reich talked about the dangers of looking like a content scraping site even if you aren’t one. He advised web designers and developers to invest in making sure the site design reflects its quality content.
  • Jon Burg suggested that if you are tweeting for a company and customer complaints come through Twitter, don’t present it as a problem. This will… Continue reading
Israel Advocacy and Social Media

Photo courtesy of Sharon Altshul, The Real Jerusalem Streets

I was lucky enough to present a joint workshop with Arnie Draiman on the subject of Israel advocacy and new media for the Israel Research Fellowship. Arnie spoke about the battle for objectivity on Wikipedia. He spends about an hour a day making sure that facts are checked and verified on the online encyclopedia and that anti-Israel bias is not allowed to stand. He encourages all pro-Israel advocates to join the “wiki war.”

One of the things I learned from Arnie is that the Israeli-Arab conflict is such a controversial subject on Wikipedia that it has its own rules. Changing text back to its previous version can’t be done as often on this subject as it can be for other, less controversial, topics. Another interesting fact is that while Facebook… Continue reading

 

 

 

Yesterday, J-Town Productions hosted its monthly Jerusalem Web Professionals (JWP) seminar. This seminar focused on Advanced SEO Tactics. The presenters at this seminar, Gab Goldenberg, Mark Ginsberg and David Miles are leaders in the field and their experience and knowledge boosted the morning’s rankings.

Gab Goldbenberg

Author of Advanced SEO tactics, challenged the audience to reimagine how we approach SEO strategy. His main ideas were based on incorporating critical thinking and problem solving techniques into the overall SEO equation.

Gab’s 5 step process of critical thinking:

  1. Gather Information
  2. Define the Problem
  3. Research Existing Solutions
  4. Questioning the Logic
  5. Make a decision

These tactics seem almost irrelevant to the novice SEO professional or even those with more experience, but Gab’s basic assumption was that SEO, like all problems, should be approached critically. Simply attempting to rewrite or bypass the… Continue reading

Macintosh

  1. SEO marketers who promise too much. Find someone who actually understands the complexity of the industry and doesn’t promise unrealistic results.
  2. The over-optimizers. These are the SEO pros who stuff keywords, put way too much code on your site and worry about the anchor text of every inbound link. If your website is over-optimized, Google is targeting YOU in its newest Penguin update.
  3. Inbound marketers who think it’s a good idea to buy links. Google spends a lot of resources trying to eliminate the link building industry and you don’t want to be penalized when they catch you.
  4. Marketers who want you to compete against Coke (or whoever the biggest brand is in your market). You need to define your competition correctly before you can start marketing. Compete against similar sized businesses and focus on your exact niche… Continue reading

Conferences are always a lot of fun. Between the networking, the food and the professional advancement, you should go home feeling like your time was well-spent. And I did feel that way at the end of Sunday’s SMX Israel. I wish I could have been in two places at once during some of the sessions, since there were so many interesting topics. Some of the presenters were stand-up comics as well as SEO professionals (shout-out to Miriam Schwab and Michael King), so there was plenty to laugh about while learning. Another great presentation was Gil Reich‘s talk on Google trends, focusing not on Google today but on where it is going (and thanks for the ride!).

Here are some of the things I learned or thought were especially important at SMX Israel:

Reputation management

Just a quick note to let you know that Social Media Examiner has published a very useful article on getting links to your website. These tips apply to content websites as well as businesses, and include ideas such as publishing press releases and creating internal links. The most important line in the article is “The first step to generating incoming links is to create content that others will want to share.” But you knew that already, right?