Social Media

why-social-media-is-successfulWhile WhatsApping with my sister this morning about Ivanka Trump’s dress, I had an epiphany: it’s all about the insignificant interactions. We often think that relationships are built on the big things: inviting people to celebrations and keeping them informed of important news. As Brene Brown says in Daring Greatly, trust is built by being there for the big things like funerals.

All this is true. But Brene herself points out that trust is like a jar of marbles, built by being there for a friend or family member in small ways that eventually create a trustful relationship. And I believe that true closeness is built on the insignificant interactions.

When I first moved to Israel, there was no way to communicate regularly with my parents and sisters. We wrote letters (but that’s not the same), we called sometimes… Continue reading

Time Management in the Digital AgeI recently attended a time management workshop at wework Dubnov, run by Assaf Chalif of Synergy Coaching, and one of the first things he said was, “There is no such thing as time management. There is only behavior management.” What he meant by that is that there are only 24 hours in a day no matter what you do, so the only way to save time is by changing the way you spend it. He mentioned the usual stumbling blocks of the twenty-first century, such as cell phones, email and Facebook which can really cut into productivity. His advice? Devote specific times to answering emails, making and receiving calls and hanging out on Facebook. For the rest of the time, turn them off.

Another drain on productivity is the non-existent multi-tasking. Humans can’t do two important tasks at once… Continue reading

RedditReddit is a user-generated community in which members submit post and links. As with all social media platforms, it has great potential for marketers who want to get more eyeballs on their content and reach new untapped audiences. In fact, statistics show that the site has a lot of traction for e-commerce sites like Amazon and eBay. However, unlike other social media platforms, Reddit does not provide a space for businesses, so you need to join as an individual and interact in a personal way. If you’re new to marketing on Reddit, here are 5 tips on doing it well:

  1. The Reddit community is very wary of marketers and PR people, especially when they attempt to masquerade as innocent users. But marketers who identify themselves as representatives of a company and offer special deals only for Reddit users, can be… Continue reading
Shady Social Media Practices

Courtesy of Marshaü,

Whether you are hiring a professional or managing social media yourself, here’s a list of some shady practices you want to avoid:

  • Running unauthorized contests on Facebook. Facebook has very specific rules about how you can promote your business through giveaways. All contests must be run through third party apps, such as EasyPromos.
  • Creating fake personas on Facebook. According to Facebook’s rules, you aren’t allowed to have more than one Facebook profile. If you get caught doing this, you could have your accounts suspended. On Twitter, you CAN have multiple accounts, which you use for different purposes. But it’s still better not to use a fake name. If, for some reason, you don’t want your name on the account, use the organization or business name instead.
  • Buying likes and followers. It’s hard to believe anyone… Continue reading

Time Management in the Digital AgeMulti-tasking

  • Your brain can’t process two totally dissimilar streams of information at once. You can’t remember them both short-term, let alone long-term.
  • Every time your brain switches from one task to another, it requires time to adjust. Fewer switches mean less time wasted.
  • When safety or productivity are at stake, it is important to focus on one task at a time.
  • This is especially difficult in today’s world, where social networks, email and phones are constantly vying for our attention.

Work-life balance

  • Fast communication has fostered expectations that every email will be answered immediately and every ringing phone needs to be answered. Besides cutting into productivity during work hours, this can disrupt your leisure and family time as well.
  • Working all hours of the day causes exhaustion and less productivity at work as well.
  • Better management of work hours and… Continue reading
Israel Advocacy and Social Media

Photo courtesy of Sharon Altshul, The Real Jerusalem Streets

I was lucky enough to present a joint workshop with Arnie Draiman on the subject of Israel advocacy and new media for the Israel Research Fellowship. Arnie spoke about the battle for objectivity on Wikipedia. He spends about an hour a day making sure that facts are checked and verified on the online encyclopedia and that anti-Israel bias is not allowed to stand. He encourages all pro-Israel advocates to join the “wiki war.”

One of the things I learned from Arnie is that the Israeli-Arab conflict is such a controversial subject on Wikipedia that it has its own rules. Changing text back to its previous version can’t be done as often on this subject as it can be for other, less controversial, topics. Another interesting fact is that while Facebook… Continue reading

Like it or not smartphones are quickly taking over the mobile world. These devices are revolutionizing our daily routine, particularly the method in which we communicate with the world. Many of us, read, play, make purchases, tweet or perhaps make a call to others with our fancy phones.


With mobile apps on the rise, brands need to modify their channels of customer care to be more than just a mobile version of their FAQ page. The valuable real estate of a branded icon on a phone means that a personalized care solution must exceed the dreaded ‘next available representative’ we’ve become accustomed to.

One of the biggest challenges for an app is that the customer support needs to be on call and available at any given moment.  Whether  in China, the US or New Zealand the user expects that… Continue reading

While Google successfully ousted Apple in their recent Nexus 7 video campaign (to read why click here), products in other markets are also stepping up their game in the viral video marketing space. Old Spice is literally flexing its ad muscles with Terry Crews’ interactive (yes, interactive) Vimeo clip.

Old Spice Muscle Music from Terry Crews on Vimeo.

This campaign is probably best described as ad on steroids. Even the ad agency Wieden+Kennedy, admitted on their blog:

“Never has so much stupidity and technological breakthrough been combined into one thingy.”

In the video, the former football player and Expendables 2 actor combines his role as the Old Space spokesperson with his ripped physique and a zeal for blowing things up.
Terry Crews is featured as a herculean one-man-band with nodes connected to every (well, almost) muscle on… Continue reading


A story: Last night one of the computers in our house refused to recognize our wifi. I played with it for a while and even called our internet provider who said this was a computer issue, not an internet issue, and couldn’t help me. After quite a bit of frustration, I made a smart decision and tweeted “One laptop in the house refuses to recognize wifi while other is working fine. Ideas?”

Within minutes I had a tweet back from @LotusEvangelist (Keith Brooks) who made suggestions until he helped me figure out what was wrong. Turns out that despite the difficulty of shutting off the wifi button on this computer, someone had actually managed it. Once I turned it back on, voila – everything was back to normal!

This is not the first time that I have found computer… Continue reading


“The playground is now open” is the tag line for Google’s new ad campaign releasing its Nexus 7 Tablet. Apparently, the marketing team at Google is in love with the classic children stories we’ve all grown up on.   Curious George gets prime product placement in the female version, while  the ‘boys’ video offer The Little Prince and Horton Hears a Who cameo spots.

So what’s behind the campaign?

After seeing both videos, here’s what was probably behind the viral video campaign. In the Curious George video, the video plays on the curiosity of the consumer surrounding the Nexus 7. Everyone has been childishly interested about the release of this product to see if this tablet can play with their older brother and nemesis Ipad. In short, it’s a real game changer! Here’s a great review by a leading tech… Continue reading