Twitter Strategies

Time Management in the Digital AgeMulti-tasking

  • Your brain can’t process two totally dissimilar streams of information at once. You can’t remember them both short-term, let alone long-term.
  • Every time your brain switches from one task to another, it requires time to adjust. Fewer switches mean less time wasted.
  • When safety or productivity are at stake, it is important to focus on one task at a time.
  • This is especially difficult in today’s world, where social networks, email and phones are constantly vying for our attention.

Work-life balance

  • Fast communication has fostered expectations that every email will be answered immediately and every ringing phone needs to be answered. Besides cutting into productivity during work hours, this can disrupt your leisure and family time as well.
  • Working all hours of the day causes exhaustion and less productivity at work as well.
  • Better management of work hours and… Continue reading

A story: Last night one of the computers in our house refused to recognize our wifi. I played with it for a while and even called our internet provider who said this was a computer issue, not an internet issue, and couldn’t help me. After quite a bit of frustration, I made a smart decision and tweeted “One laptop in the house refuses to recognize wifi while other is working fine. Ideas?”

Within minutes I had a tweet back from @LotusEvangelist (Keith Brooks) who made suggestions until he helped me figure out what was wrong. Turns out that despite the difficulty of shutting off the wifi button on this computer, someone had actually managed it. Once I turned it back on, voila – everything was back to normal!

This is not the first time that I have found computer… Continue reading

Twitter unfollow

Photo source:

Twitter is not all about numbers. Following people so they will follow you is good practice ONLY if these people are interested in what you have to say and interesting to you.

If your Twitter feed is full of irrelevant tweets, you aren’t part of a community anymore. You can’t find the tweets you should be responding to and you are missing the important information coming through your feed, since it is swallowed up by all the other stuff. At most, you can talk to yourself.

If you have reached this point, it is time to start pressing that unfollow button. Unfortunately, you need to do this manually (mass unfollowing apps are based on who hasn’t tweeted lately or isn’t following you). Purge all bots, internet marketers (unless you are one) and Forex traders (once again, unless… Continue reading

On Monday Hadassah discussed organizing web content to ensure that your website is clear about its mission and message.

This article will review some basic organizational tips (many need an entire blog post to flesh out details) on how to implement a successful social media campaign. Rushing in without proper training or know-how will result in mistakes that may not be able to be rectified. Regardless of whether your company or organization is a novice to the social media world or if you’re beginning to get the hang of it, these tips will reduce time and those frustrating moments, not to mention overall efficiency. 

Define Goals and Objectives

  • As you probably know by now, social media is one component of an overall long-term branding campaign. Define your primary goals and objectives. Do you want to drive more traffic to your… Continue reading


So in the spirit of clean-up that’s not really related to chametz, let’s talk about cleaning out your social media accounts. This is especially important on Twitter where it’s easy to get followed by spam bots and uninterested people who are not your target audience. In addition, Twitter only allows  you to follow a certain number of people over the number who are following you, so you don’t want to waste your follows on the wrong people.

The first thing you should do is decide what your policy is. Do you want to only unfollow bots? Or are you also not interested in following news sources, accounts which broadcast but don’t engage, accounts which include urls in every tweet? Maybe you only want to follow people who follow you. (Give them a few weeks to… Continue reading

Hootsuite Icon

I sincerely hope that you have a life and are not connected to social media 24/7. That being the case, you may want to occasionally schedule a tweet or status update.

I say occasionally because if your whole social media presence is automated, real people will not follow you. People are on social media to be social, not to get automated updates about your latest blog post. Only the really big news sites can get away with spitting out links and zero engagement.

But if you want people in different time zones to see your updates or just have to be away from the computer for a few hours (gasp) and don’t want to lose momentum, a scheduling platform is the way to go. Try Sendible, which allows you to schedule updates on Facebook (page and profile),… Continue reading

Is it OK to say the same thing twice on social media? Or even three times? It depends, of course, on which platform we are talking about.

On Facebook, posts stay around for a long time, so if you post a link to the same article more than once, your community is likely to see it more than once. Also, Facebook users are sensitive to anything they feel wastes their time and may unlike a page if they see this happening often. Every once in a while, if you have something really important to say, your readers probably won’t mind, especially if the posts are spaced out over time.

Twitter users, on the other hand, are much more tolerant toward this type of thing. Since Twitter posts are here-one-minute-gone-the-next, posting a link more than once is a necessity if you… Continue reading

You may remember that I participated in a social media panel geared toward non-profits. The topic was: Is Social Media Overrated? and of course the answer was no. If you want to know more than that (and I know you do), check out the video of the panel:

FONSI Is Social Media Overrated? from Causil on Vimeo.

This is an easy question to answer. In my experience, the vast majority of Twitter followers come to your feed as a result of being followed by you. Most Twitter users will occasionally check who is following them and choose which of those people to follow back. Since the Twitter world is so vast, users become aware of other users when they are followed. This means that if you are trying to grow your follower list, you should be following users who are talking about the things that interest you. Randomly following irrelevant people won’t help you much, but if you follow people who use specific keywords, either in their profiles or in their tweets, there is a good chance these people will follow you back.’s search is a good way to find people who have tweeted about… Continue reading

Last night I attended a tweetup. If you don’t know what that is, that’s a get-together arranged on twitter for people who live near each other to gather and get to know each other in real life (or as they say on twitter, IRL). The tweetup was a lot of fun – we ate, we drank, we joked and talked really loudly. I met people I had already met at other tweetups and some I had never met before or never even heard of.

But what was the point of it all?

Twitter gives you a unique opportunity to connect with people who are interested in what you have to say. Once you have established relationships with these people, they are likely to respond to you, retweet you, ask your advice etc. You can take these relationships even further by… Continue reading