Twitter is not all about numbers. Following people so they will follow you is good practice ONLY if these people are interested in what you have to say and interesting to you.
If your Twitter feed is full of irrelevant tweets, you aren’t part of a community anymore. You can’t find the tweets you should be responding to and you are missing the important information coming through your feed, since it is swallowed up by all the other stuff. At most, you can talk to yourself.
If you have reached this point, it is time to start pressing that unfollow button. Unfortunately, you need to do this manually (mass unfollowing apps are based on who hasn’t tweeted lately or isn’t following you). Purge all bots, internet marketers (unless you are one) and Forex traders (once again, unless… Continue reading
So in the spirit of clean-up that’s not really related to chametz, let’s talk about cleaning out your social media accounts. This is especially important on Twitter where it’s easy to get followed by spam bots and uninterested people who are not your target audience. In addition, Twitter only allows you to follow a certain number of people over the number who are following you, so you don’t want to waste your follows on the wrong people.
The first thing you should do is decide what your policy is. Do you want to only unfollow bots? Or are you also not interested in following news sources, accounts which broadcast but don’t engage, accounts which include urls in every tweet? Maybe you only want to follow people who follow you. (Give them a few weeks to… Continue reading
You may remember that I participated in a social media panel geared toward non-profits. The topic was: Is Social Media Overrated? and of course the answer was no. If you want to know more than that (and I know you do), check out the video of the panel:
This is an easy question to answer. In my experience, the vast majority of Twitter followers come to your feed as a result of being followed by you. Most Twitter users will occasionally check who is following them and choose which of those people to follow back. Since the Twitter world is so vast, users become aware of other users when they are followed. This means that if you are trying to grow your follower list, you should be following users who are talking about the things that interest you. Randomly following irrelevant people won’t help you much, but if you follow people who use specific keywords, either in their profiles or in their tweets, there is a good chance these people will follow you back. Twitter.com’s search is a good way to find people who have tweeted about… Continue reading
Last night I attended a tweetup. If you don’t know what that is, that’s a get-together arranged on twitter for people who live near each other to gather and get to know each other in real life (or as they say on twitter, IRL). The tweetup was a lot of fun – we ate, we drank, we joked and talked really loudly. I met people I had already met at other tweetups and some I had never met before or never even heard of.
But what was the point of it all?
Twitter gives you a unique opportunity to connect with people who are interested in what you have to say. Once you have established relationships with these people, they are likely to respond to you, retweet you, ask your advice etc. You can take these relationships even further by… Continue reading