Yesterday we attended the Amuta21C conference (#amuta21c on Twitter), held in Jerusalem and organized by Shoshanna Jaskol and Jonny Cline. The conference was geared toward non-profit organizations and included some workshops on how to market an organization.
Jay Bailey of RapidFire Consulting gave some really good pointers about creating exciting video marketing. One of the more interesting points was that despite conventional wisdom that videos should be short, if you make them too short you will not be able to get your message across. Jay recommended a video length of 1.5-2 minutes.
Another great point was that you should forget about trying to get a video to go viral. A viral video appeals to an extremely broad… Continue reading
You may remember that I participated in a social media panel geared toward non-profits. The topic was: Is Social Media Overrated? and of course the answer was no. If you want to know more than that (and I know you do), check out the video of the panel:
Video is as viral as it gets. More people share video on social media than any other type of media. (Don’t believe me? Check out this article on Social Media Examiner.) Businesses often have budgets for creating videos promoting their products. They can re-purpose videos created for other reasons (ads, presentations), post them on YouTube and link to them. But if you are a non-profit website, or a website dependent on Google AdSense revenue, chances are you don’t have videos and don’t have the funds to create anything pricey.
The first thing you need to know is that you don’t actually need money to create an awesome video. All you need is a decent video camera (if you don’t own one, borrow). Ask a friend or family member to record you talking about your favorite topic. If you have the… Continue reading