Marketing Lessons from the Kishor Conference

Today I attended the Kishor Conference, a day-long event for women who run businesses or are planning on starting one. The atmosphere was friendly, with great networking opportunities. The workshops were of excellent quality and the food was wonderful (that’s an important aspect of a conference too).

There were many important marketing lessons imparted at the conference. Here are some of my personal favorites:

• Consider doing volunteer work which results in exposure. (Hadassah Rosenberg)
• Continuing education can be a way to get ahead when others are working longer hours and getting promoted sooner. (Hadassah Rosenberg)
• Perfect your elevator pitch by focusing on the customer’s problem, what you offer and how it will benefit him. (Naomi Elbinger)
• Luxury items can be priced more expensively than necessities regardless of their true value. (Issamer Ginzberg)
• Consider a post-sale upsale. A customer has a good feeling immediately after purchase, so this is an ideal time to sell him an additonal product. (Issamar Ginzberg)
• The more items you create to sell, the more opportunities. Offer multiple services and always sell a product as well.  A product will add to your credibility. (Issamar Ginzberg)
• No one wants to buy what you are selling. They want the result of your service, therefore don’t talk about your service, talk about the results. (Leah Aharoni)
• Customers are buying your product/service for the reason they state and for an additional deeper reason. If they get what they want, price won’t matter. To find out what they really want, ask specific questions. (Leah Aharoni)
• Survey your customers to find out why they chose you, why they stayed with you and what could be improved. (Leah Aharoni)

What are your favorite marketing lessons? Share your words to live by in the comments section.

 

(For more pictures of what’s really going on in Jerusalem, visit The Real Jerusalem Streets.)