campaign

On Monday Hadassah discussed organizing web content to ensure that your website is clear about its mission and message.

This article will review some basic organizational tips (many need an entire blog post to flesh out details) on how to implement a successful social media campaign. Rushing in without proper training or know-how will result in mistakes that may not be able to be rectified. Regardless of whether your company or organization is a novice to the social media world or if you’re beginning to get the hang of it, these tips will reduce time and those frustrating moments, not to mention overall efficiency. 

Define Goals and Objectives

  • As you probably know by now, social media is one component of an overall long-term branding campaign. Define your primary goals and objectives. Do you want to drive more traffic to your… Continue reading

A newsletter is an important channel of communication with your readers. The purpose of the newsletter is to encourage return visits to your site from readers who have already discovered you. These readers are quite likely to click on a link in the newsletter to read an article on a subject they are interested in. And they wouldn’t have signed up for the email unless your niche is of interest to them.

The problem is that getting people to sign up can be a challenge. Picture how you read the web: You Google a question and find the answer on a website. A bit of browsing on the site shows you that this website contains many articles you would enjoy reading, and that new content is continually being posted. You see a prominent “sign up for our newsletter” button. Your… Continue reading