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Does your website highlight the most important aspects of your message? Or do your users have to wade through tons of other content to find your main message?
While today’s websites are better updated than those a decade ago, there are many sites out there that don’t update often enough. Maybe they figure their social media updates will be sufficient. (Sad, but sometimes true.) Or maybe they update the site, but only the small things, leaving large images or chunks of information on their homepage, despite the fact that these items have since taken a back seat.
But for you, this will not do!
Your most important messages should appear up front and center. Lesser items should be relegated to sidebars or inner pages. Don’t sell yourself short, update your website and strengthen your position on the web.
If you’ve analyzed the content… Continue reading
If you’ve ever asked this question, you aren’t alone. Many of our clients wonder about this as well.
The simple answer is that the search engines like Google will find you on their own. They “spider” the web every day looking for new sites or edits to sites and will most certainly happen upon your pages.
The more complex answer is that there are ways to help the search engines more easily index your site. This will help your site appear higher in search results for words relating to your industry or area of interest.
This is where SEO comes in. SEO stands for Search Engine Optimization and refers to the effort of a website owner to enhance the chances that their site will prominently appear in search results.
There are many methods in SEO. The common thread, however, is… Continue reading
This morning we are designing for a real estate-related project and reminded of the famous line that it’s all about “location, location, location.” Well, it turns out that in web design, it’s all about “photos, photos, photos.”
What do we mean?
We mean that you can’t use a cellphone pic from your friend’s birthday party as your bio photo.
We mean that, no, your product will NOT look good photographed in your kitchen with the garbage pail in the background.
We mean that, sorry, we can’t use copyrighted images stolen from a google image search.
We mean that if the photo is grainy, dark, low resolution, or in any way blurry – please, please, please don’t use it.
What photos should we use?
Here are some best practices for a clean-looking website:
DO use a professional photographer for your bio photo and product photos.
DO purchase copyright-cleared… Continue reading
You already know that your website needs to have impeccable grammar and spelling. But what if you’ve proofed your text and it’s fine?
Do you still need a writer?
You probably think not. But there are instances when even a “well-written” piece is not exactly right. Maybe you can’t quite put your finger on it, but sometimes it’s well worth it to hire a writer. Here are a few situations that are pretty common.
Website owners struggle with how to present their own work.
Hey, it’s hard to describe what you do! You do so much, and it’s all in your head, but even for the best of us, it may be tough to put down. Let a writer help.
The description is there, but key points are missing.
As you write your content, you’ll need to look at your work from the perspective of… Continue reading
Conferences are always a lot of fun. Between the networking, the food and the professional advancement, you should go home feeling like your time was well-spent. And I did feel that way at the end of Sunday’s SMX Israel. I wish I could have been in two places at once during some of the sessions, since there were so many interesting topics. Some of the presenters were stand-up comics as well as SEO professionals (shout-out to Miriam Schwab and Michael King), so there was plenty to laugh about while learning. Another great presentation was Gil Reich‘s talk on Google trends, focusing not on Google today but on where it is going (and thanks for the ride!).
Here are some of the things I learned or thought were especially important at SMX Israel: