content

Writer's blockBlogging and content writing for non-profits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your constituents and supporters to become your ambassadors and help you achieve your mission.

For some reason instead of producing regular content, which establishes a reputation, brand and customer outreach, organizations get hung up aiming too high. Organizations believe that if they are not privy to cutting edge research, new technology, or breaking news, then they should not say anything. Or as the archaic marketing message goes “remain silent unless spoken to.”

This theory is long gone. If an organization wants to remain relevant, they need to wake up and take control of the reins of their own destiny! Social media branding is based on who is talking the most.

What does an organization talk about when there’s nothing to… Continue reading

Does your website highlight the most important aspects of your message? Or do your users have to wade through tons of other content to find your main message?

While today’s websites are better updated than those a decade ago, there are many sites out there that don’t update often enough. Maybe they figure their social media updates will be sufficient. (Sad, but sometimes true.) Or maybe they update the site, but only the small things, leaving large images or chunks of information on their homepage, despite the fact that these items have since taken a back seat.

But for you, this will not do!

Your most important messages should appear up front and center. Lesser items should be relegated to sidebars or inner pages. Don’t sell yourself short, update your website and strengthen your position on the web.

If you’ve analyzed the content… Continue reading

If you’ve ever asked this question, you aren’t alone. Many of our clients wonder about this as well.

The simple answer is that the search engines like Google will find you on their own. They “spider” the web every day looking for new sites or edits to sites and will most certainly happen upon your pages.

The more complex answer is that there are ways to help the search engines more easily index your site. This will help your site appear higher in search results for words relating to your industry or area of interest.

This is where SEO comes in. SEO stands for Search Engine Optimization and refers to the effort of a website owner to enhance the chances that their site will prominently appear in search results.

There are many methods in SEO. The common thread, however, is… Continue reading

This morning we are designing for a real estate-related project and reminded of the famous line that it’s all about “location, location, location.” Well, it turns out that in web design, it’s all about “photos, photos, photos.”

What do we mean?

We mean that you can’t use a cellphone pic from your friend’s birthday party as your bio photo.

We mean that, no, your product will NOT look good photographed in your kitchen with the garbage pail in the background.

We mean that, sorry, we can’t use copyrighted images stolen from a google image search.

We mean that if the photo is grainy, dark, low resolution, or in any way blurry – please, please, please don’t use it.

What photos should we use?

Here are some best practices for a clean-looking website:

DO use a professional photographer for your bio photo and product photos.

DO purchase copyright-cleared… Continue reading

You already know that your website needs to have impeccable grammar and spelling. But what if you’ve proofed your text and it’s fine?

Do you still need a writer?

You probably think not. But there are instances when even a “well-written” piece is not exactly right. Maybe you can’t quite put your finger on it, but sometimes it’s well worth it to hire a writer. Here are a few situations that are pretty common.

Website owners struggle with how to present their own work.

Hey, it’s hard to describe what you do! You do so much, and it’s all in your head, but even for the best of us, it may be tough to put down. Let a writer help.

The description is there, but key points are missing.

As you write your content, you’ll need to look at your work from the perspective of… Continue reading

scavenger hunt

That's me, posing next to a clock we had to identify on the scavenger hunt. Photo courtesy of The Real Jerusalem Streets.

On Friday I was invited to a special blogger edition of a Jerusalem Scavenger Hunt, run by my friend Tali Tarlow. We were divided up into teams, and each team wandered the Jewish Quarter of the Old City according to precise directions we were provided with. We read about the places we visited and answered questions at each station. The genius of the scavenger hunt is that at each station there are questions geared for different age groups. So, while my fellow bloggers and I enjoyed counting the steps down from the Menachem Zion Synagogue, I think my 5 year old son will enjoy it more when I bring him.

Why am I telling you all this,… Continue reading

Conferences are always a lot of fun. Between the networking, the food and the professional advancement, you should go home feeling like your time was well-spent. And I did feel that way at the end of Sunday’s SMX Israel. I wish I could have been in two places at once during some of the sessions, since there were so many interesting topics. Some of the presenters were stand-up comics as well as SEO professionals (shout-out to Miriam Schwab and Michael King), so there was plenty to laugh about while learning. Another great presentation was Gil Reich‘s talk on Google trends, focusing not on Google today but on where it is going (and thanks for the ride!).

Here are some of the things I learned or thought were especially important at SMX Israel:

Reputation management

A newsletter is an important channel of communication with your readers. The purpose of the newsletter is to encourage return visits to your site from readers who have already discovered you. These readers are quite likely to click on a link in the newsletter to read an article on a subject they are interested in. And they wouldn’t have signed up for the email unless your niche is of interest to them.

The problem is that getting people to sign up can be a challenge. Picture how you read the web: You Google a question and find the answer on a website. A bit of browsing on the site shows you that this website contains many articles you would enjoy reading, and that new content is continually being posted. You see a prominent “sign up for our newsletter” button. Your… Continue reading