keywords

If you’ve ever asked this question, you aren’t alone. Many of our clients wonder about this as well.

The simple answer is that the search engines like Google will find you on their own. They “spider” the web every day looking for new sites or edits to sites and will most certainly happen upon your pages.

The more complex answer is that there are ways to help the search engines more easily index your site. This will help your site appear higher in search results for words relating to your industry or area of interest.

This is where SEO comes in. SEO stands for Search Engine Optimization and refers to the effort of a website owner to enhance the chances that their site will prominently appear in search results.

There are many methods in SEO. The common thread, however, is… Continue reading

Web 2.0 is all about producing content, whether on blogs, social media channels or other communities. But what do you do when you have nothing to contribute to the conversation?

There’s no such thing! Sometimes the ideas flow and sometimes you need some help, but you can always find something to say:

  • Content curation – If you read lots of articles, blogs posts, news stories and social media posts, you can be the one to tell others what’s going on online. Create social media round-ups or link to important and interesting stories with a short comment or analysis from you. Choose a news story and tell your readers why it is important. Let your readers know where you get your information from and why you have chosen these sources.
  • Google for ideas – If your usual sources aren’t inspiring you,… Continue reading