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We often hear from small business and non-profit clients that they really don’t need a Twitter account. The argument goes something like this: “Well, I already have a facebook page….and I don’t have time for Twitter too….and I don’t ‘get’ Twitter anyway!” If you have any of these excuses, read on, because here’s the deal with Twitter.

They’re Different

First of all, Facebook and Twitter are different media and they serve different purposes. And just because you have one, doesn’t mean you won’t benefit from the other. Here are some of the differences:

On Facebook, if you post more than, say, 5 posts a day, that would be considered spam and cause for un-liking. On Twitter, that would just be considered normal.

On Facebook, the word of mouth spreads through people who are usually real-life friends. On Twitter, you get a… Continue reading

The answer is a resounding YES!

To all those skeptics out there, it really is true that “if you build it, they will come.” Try it. Create an online profile at your favorite social media site, let everyone know about it, post to it often, and watch your numbers of followers grow. As long as you post at least sometimes, and don’t post anything offensive, your numbers should continue to increase. And the best thing about it is that each new person is another ear interested in hearing your message. Not a cold lead – someone really interested.

Getting the Message Out

In the old days, if your friend was on your mailing list, it didn’t count and didn’t help – because they know about you and don’t need your services at the moment. But nowadays, your friend is not… Continue reading

From Guest Blogger, Hadassah Levy at www.contentandcommunities.com

I sincerely hope that you have a life and are not connected to social media 24/7. That being the case, you may want to occasionally schedule a tweet or status update.

I say occasionally because if your whole social media presence is automated, real people will not follow you. People are on social media to be social, not to get automated updates about your latest blog post. Only the really big news sites can get away with spitting out links and zero engagement.

But if you want people in different time zones to see your updates or just have to be away from the computer for a few hours (gasp) and don’t want to lose momentum, a scheduling platform is the way to go. Try Sendible, which allows you to schedule updates… Continue reading

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I sincerely hope that you have a life and are not connected to social media 24/7. That being the case, you may want to occasionally schedule a tweet or status update.

I say occasionally because if your whole social media presence is automated, real people will not follow you. People are on social media to be social, not to get automated updates about your latest blog post. Only the really big news sites can get away with spitting out links and zero engagement.

But if you want people in different time zones to see your updates or just have to be away from the computer for a few hours (gasp) and don’t want to lose momentum, a scheduling platform is the way to go. Try Sendible, which allows you to schedule updates on Facebook (page and profile),… Continue reading