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  1. SEO marketers who promise too much. Find someone who actually understands the complexity of the industry and doesn’t promise unrealistic results.
  2. The over-optimizers. These are the SEO pros who stuff keywords, put way too much code on your site and worry about the anchor text of every inbound link. If your website is over-optimized, Google is targeting YOU in its newest Penguin update.
  3. Inbound marketers who think it’s a good idea to buy links. Google spends a lot of resources trying to eliminate the link building industry and you don’t want to be penalized when they catch you.
  4. Marketers who want you to compete against Coke (or whoever the biggest brand is in your market). You need to define your competition correctly before you can start marketing. Compete against similar sized businesses and focus on your exact niche… Continue reading

Conferences are always a lot of fun. Between the networking, the food and the professional advancement, you should go home feeling like your time was well-spent. And I did feel that way at the end of Sunday’s SMX Israel. I wish I could have been in two places at once during some of the sessions, since there were so many interesting topics. Some of the presenters were stand-up comics as well as SEO professionals (shout-out to Miriam Schwab and Michael King), so there was plenty to laugh about while learning. Another great presentation was Gil Reich‘s talk on Google trends, focusing not on Google today but on where it is going (and thanks for the ride!).

Here are some of the things I learned or thought were especially important at SMX Israel:

Reputation management

You’ve set up your own newsletter and you are sending out your best content to those who have opted-in. But how do you extend your reach beyond your already existing audience? How do you find people interested in your niche who don’t know you are out there? One great way to do this is by joining email lists.

Both Yahoo and Google have large collections of email lists. Go to the Yahoo Groups and Google Groups websites and search for your topic. Try a broad search. If your site contains articles about collectible cars, search for lists which are about cars in general. Note that some lists are public and indexed on Google, while others have the content closed to everyone except members. Pay attention to the number of members in each group. You might be willing to invest time… Continue reading

Is it OK to say the same thing twice on social media? Or even three times? It depends, of course, on which platform we are talking about.

On Facebook, posts stay around for a long time, so if you post a link to the same article more than once, your community is likely to see it more than once. Also, Facebook users are sensitive to anything they feel wastes their time and may unlike a page if they see this happening often. Every once in a while, if you have something really important to say, your readers probably won’t mind, especially if the posts are spaced out over time.

Twitter users, on the other hand, are much more tolerant toward this type of thing. Since Twitter posts are here-one-minute-gone-the-next, posting a link more than once is a necessity if you… Continue reading