marketing

Macintosh

  1. SEO marketers who promise too much. Find someone who actually understands the complexity of the industry and doesn’t promise unrealistic results.
  2. The over-optimizers. These are the SEO pros who stuff keywords, put way too much code on your site and worry about the anchor text of every inbound link. If your website is over-optimized, Google is targeting YOU in its newest Penguin update.
  3. Inbound marketers who think it’s a good idea to buy links. Google spends a lot of resources trying to eliminate the link building industry and you don’t want to be penalized when they catch you.
  4. Marketers who want you to compete against Coke (or whoever the biggest brand is in your market). You need to define your competition correctly before you can start marketing. Compete against similar sized businesses and focus on your exact niche… Continue reading
If you’ve ever built a website before, you probably know the feeling. It sounds something like this: “If I can just get this website done already….!”

And then you have all kinds of plans…. Once the site is done, you’re going to put the URL on your business cards, you’re going to jumpstart your social media accounts, you’re going to pay for advertising, you’ll start your email marketing, etc….

But the truth is that websites are ever-evolving. Call them blogs, call them live updates, call them news pages, or at the very least accept that they are “works in progress.” Websites are never truly “finished.” They just become closer to what we want to present now. And that “now” can change every moment of the day.

So at what point will you print those business cards or send out that massive “we’ve launched” email?… Continue reading

The answer is a resounding YES!

To all those skeptics out there, it really is true that “if you build it, they will come.” Try it. Create an online profile at your favorite social media site, let everyone know about it, post to it often, and watch your numbers of followers grow. As long as you post at least sometimes, and don’t post anything offensive, your numbers should continue to increase. And the best thing about it is that each new person is another ear interested in hearing your message. Not a cold lead – someone really interested.

Getting the Message Out

In the old days, if your friend was on your mailing list, it didn’t count and didn’t help – because they know about you and don’t need your services at the moment. But nowadays, your friend is not… Continue reading