programming

If you’ve ever built a website before, you probably know the feeling. It sounds something like this: “If I can just get this website done already….!”

And then you have all kinds of plans…. Once the site is done, you’re going to put the URL on your business cards, you’re going to jumpstart your social media accounts, you’re going to pay for advertising, you’ll start your email marketing, etc….

But the truth is that websites are ever-evolving. Call them blogs, call them live updates, call them news pages, or at the very least accept that they are “works in progress.” Websites are never truly “finished.” They just become closer to what we want to present now. And that “now” can change every moment of the day.

So at what point will you print those business cards or send out that massive “we’ve launched” email?… Continue reading

Many people want to accept online payment, but don’t understand what exactly is involved. And it can also be quite confusing!

To accept credit cards online, you will need a credit card processor, basically someone who sells you a merchant account. To get a merchant account, you will need to fill out an application and get approved. Then, once you are approved, there may be monthly fees and/or yearly fees. There are always transaction fees. These are the small fees that the processor and the credit card company (Amex, Mastercard, Visa, etc) deduct from your payments as you receive them. If you are a non-profit, you may get some deals on transaction rates; it’s worth asking.

There are many, many payment processors out there.

Paypal is probably the most prominent. Paypal offers a number of different products and services, including… Continue reading