twitter

Twitter unfollow

Photo source: elainefogel.net

Twitter is not all about numbers. Following people so they will follow you is good practice ONLY if these people are interested in what you have to say and interesting to you.

If your Twitter feed is full of irrelevant tweets, you aren’t part of a community anymore. You can’t find the tweets you should be responding to and you are missing the important information coming through your feed, since it is swallowed up by all the other stuff. At most, you can talk to yourself.

If you have reached this point, it is time to start pressing that unfollow button. Unfortunately, you need to do this manually (mass unfollowing apps are based on who hasn’t tweeted lately or isn’t following you). Purge all bots, internet marketers (unless you are one) and Forex traders (once again, unless… Continue reading

Macintosh

  1. SEO marketers who promise too much. Find someone who actually understands the complexity of the industry and doesn’t promise unrealistic results.
  2. The over-optimizers. These are the SEO pros who stuff keywords, put way too much code on your site and worry about the anchor text of every inbound link. If your website is over-optimized, Google is targeting YOU in its newest Penguin update.
  3. Inbound marketers who think it’s a good idea to buy links. Google spends a lot of resources trying to eliminate the link building industry and you don’t want to be penalized when they catch you.
  4. Marketers who want you to compete against Coke (or whoever the biggest brand is in your market). You need to define your competition correctly before you can start marketing. Compete against similar sized businesses and focus on your exact niche… Continue reading

On Monday Hadassah discussed organizing web content to ensure that your website is clear about its mission and message.

This article will review some basic organizational tips (many need an entire blog post to flesh out details) on how to implement a successful social media campaign. Rushing in without proper training or know-how will result in mistakes that may not be able to be rectified. Regardless of whether your company or organization is a novice to the social media world or if you’re beginning to get the hang of it, these tips will reduce time and those frustrating moments, not to mention overall efficiency. 

Define Goals and Objectives

  • As you probably know by now, social media is one component of an overall long-term branding campaign. Define your primary goals and objectives. Do you want to drive more traffic to your… Continue reading

We often hear from small business and non-profit clients that they really don’t need a Twitter account. The argument goes something like this: “Well, I already have a facebook page….and I don’t have time for Twitter too….and I don’t ‘get’ Twitter anyway!” If you have any of these excuses, read on, because here’s the deal with Twitter.

They’re Different

First of all, Facebook and Twitter are different media and they serve different purposes. And just because you have one, doesn’t mean you won’t benefit from the other. Here are some of the differences:

On Facebook, if you post more than, say, 5 posts a day, that would be considered spam and cause for un-liking. On Twitter, that would just be considered normal.

On Facebook, the word of mouth spreads through people who are usually real-life friends. On Twitter, you get a… Continue reading

The answer is a resounding YES!

To all those skeptics out there, it really is true that “if you build it, they will come.” Try it. Create an online profile at your favorite social media site, let everyone know about it, post to it often, and watch your numbers of followers grow. As long as you post at least sometimes, and don’t post anything offensive, your numbers should continue to increase. And the best thing about it is that each new person is another ear interested in hearing your message. Not a cold lead – someone really interested.

Getting the Message Out

In the old days, if your friend was on your mailing list, it didn’t count and didn’t help – because they know about you and don’t need your services at the moment. But nowadays, your friend is not… Continue reading

From Guest Blogger, Hadassah Levy at www.contentandcommunities.com

I sincerely hope that you have a life and are not connected to social media 24/7. That being the case, you may want to occasionally schedule a tweet or status update.

I say occasionally because if your whole social media presence is automated, real people will not follow you. People are on social media to be social, not to get automated updates about your latest blog post. Only the really big news sites can get away with spitting out links and zero engagement.

But if you want people in different time zones to see your updates or just have to be away from the computer for a few hours (gasp) and don’t want to lose momentum, a scheduling platform is the way to go. Try Sendible, which allows you to schedule updates… Continue reading

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I sincerely hope that you have a life and are not connected to social media 24/7. That being the case, you may want to occasionally schedule a tweet or status update.

I say occasionally because if your whole social media presence is automated, real people will not follow you. People are on social media to be social, not to get automated updates about your latest blog post. Only the really big news sites can get away with spitting out links and zero engagement.

But if you want people in different time zones to see your updates or just have to be away from the computer for a few hours (gasp) and don’t want to lose momentum, a scheduling platform is the way to go. Try Sendible, which allows you to schedule updates on Facebook (page and profile),… Continue reading

Is it OK to say the same thing twice on social media? Or even three times? It depends, of course, on which platform we are talking about.

On Facebook, posts stay around for a long time, so if you post a link to the same article more than once, your community is likely to see it more than once. Also, Facebook users are sensitive to anything they feel wastes their time and may unlike a page if they see this happening often. Every once in a while, if you have something really important to say, your readers probably won’t mind, especially if the posts are spaced out over time.

Twitter users, on the other hand, are much more tolerant toward this type of thing. Since Twitter posts are here-one-minute-gone-the-next, posting a link more than once is a necessity if you… Continue reading

That was the title of my presentation at Future of Jewish Non-Profit Summit (FOJNP). The concept was to quickly (and I do mean quickly) overview some of the tools and tricks available online which can be used by a non-profit to spread its message. Of course, these tips can also be used for any type of content website and even (gasp) for a business.

Here are my slides from the presentation:

I understand that a video of the presentation (and the rest of the summit presentations) will be available online shortly.

The presentations I enjoyed most at the conference were the talk on Google Plus by Farra Trompeter of Big Duck and the JDeal presentation (by Grant Silverstein) about how non-profits can raise money and build their… Continue reading