Twitter is not all about numbers. Following people so they will follow you is good practice ONLY if these people are interested in what you have to say and interesting to you.
If your Twitter feed is full of irrelevant tweets, you aren’t part of a community anymore. You can’t find the tweets you should be responding to and you are missing the important information coming through your feed, since it is swallowed up by all the other stuff. At most, you can talk to yourself.
If you have reached this point, it is time to start pressing that unfollow button. Unfortunately, you need to do this manually (mass unfollowing apps are based on who hasn’t tweeted lately or isn’t following you). Purge all bots, internet marketers (unless you are one) and Forex traders (once again, unless… Continue reading
That was the title of my presentation at Future of Jewish Non-Profit Summit (FOJNP). The concept was to quickly (and I do mean quickly) overview some of the tools and tricks available online which can be used by a non-profit to spread its message. Of course, these tips can also be used for any type of content website and even (gasp) for a business.
Here are my slides from the presentation:
I understand that a video of the presentation (and the rest of the summit presentations) will be available online shortly.
The presentations I enjoyed most at the conference were the talk on Google Plus by Farra Trompeter of Big Duck and the JDeal presentation (by Grant Silverstein) about how non-profits can raise money and build their… Continue reading