updates

On Monday Hadassah discussed organizing web content to ensure that your website is clear about its mission and message.

This article will review some basic organizational tips (many need an entire blog post to flesh out details) on how to implement a successful social media campaign. Rushing in without proper training or know-how will result in mistakes that may not be able to be rectified. Regardless of whether your company or organization is a novice to the social media world or if you’re beginning to get the hang of it, these tips will reduce time and those frustrating moments, not to mention overall efficiency. 

Define Goals and Objectives

  • As you probably know by now, social media is one component of an overall long-term branding campaign. Define your primary goals and objectives. Do you want to drive more traffic to your… Continue reading

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I sincerely hope that you have a life and are not connected to social media 24/7. That being the case, you may want to occasionally schedule a tweet or status update.

I say occasionally because if your whole social media presence is automated, real people will not follow you. People are on social media to be social, not to get automated updates about your latest blog post. Only the really big news sites can get away with spitting out links and zero engagement.

But if you want people in different time zones to see your updates or just have to be away from the computer for a few hours (gasp) and don’t want to lose momentum, a scheduling platform is the way to go. Try Sendible, which allows you to schedule updates on Facebook (page and profile),… Continue reading