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Domain Names and Web Hosting

If you’re new to domain names and web hosting, we bet you’re pretty confused. First of all, there are so many companies out there, and each with so many options! And how can you tell what you need and what you don’t?

Don’t panic. Here’s a little guide about buying domain names and web hosting.

Domain Name

Why You Need it: Every website needs a domain name. When you purchase your domain name, you are buying the right to use that URL as your address on the web (www.example.com). As long as you keep your account current, nobody else can take that name away from you.

Who to Buy from: You should select a reputable company that has good phone-based customer service. Believe us when we say there will be times when you will need to contact them. Don’t accept… Continue reading

If you’ve ever asked this question, you aren’t alone. Many of our clients wonder about this as well.

The simple answer is that the search engines like Google will find you on their own. They “spider” the web every day looking for new sites or edits to sites and will most certainly happen upon your pages.

The more complex answer is that there are ways to help the search engines more easily index your site. This will help your site appear higher in search results for words relating to your industry or area of interest.

This is where SEO comes in. SEO stands for Search Engine Optimization and refers to the effort of a website owner to enhance the chances that their site will prominently appear in search results.

There are many methods in SEO. The common thread, however, is… Continue reading

You already know that your website needs to have impeccable grammar and spelling. But what if you’ve proofed your text and it’s fine?

Do you still need a writer?

You probably think not. But there are instances when even a “well-written” piece is not exactly right. Maybe you can’t quite put your finger on it, but sometimes it’s well worth it to hire a writer. Here are a few situations that are pretty common.

Website owners struggle with how to present their own work.

Hey, it’s hard to describe what you do! You do so much, and it’s all in your head, but even for the best of us, it may be tough to put down. Let a writer help.

The description is there, but key points are missing.

As you write your content, you’ll need to look at your work from the perspective of… Continue reading

If you’ve ever built a website before, you probably know the feeling. It sounds something like this: “If I can just get this website done already….!”

And then you have all kinds of plans…. Once the site is done, you’re going to put the URL on your business cards, you’re going to jumpstart your social media accounts, you’re going to pay for advertising, you’ll start your email marketing, etc….

But the truth is that websites are ever-evolving. Call them blogs, call them live updates, call them news pages, or at the very least accept that they are “works in progress.” Websites are never truly “finished.” They just become closer to what we want to present now. And that “now” can change every moment of the day.

So at what point will you print those business cards or send out that massive “we’ve launched” email?… Continue reading

We often hear from small business and non-profit clients that they really don’t need a Twitter account. The argument goes something like this: “Well, I already have a facebook page….and I don’t have time for Twitter too….and I don’t ‘get’ Twitter anyway!” If you have any of these excuses, read on, because here’s the deal with Twitter.

They’re Different

First of all, Facebook and Twitter are different media and they serve different purposes. And just because you have one, doesn’t mean you won’t benefit from the other. Here are some of the differences:

On Facebook, if you post more than, say, 5 posts a day, that would be considered spam and cause for un-liking. On Twitter, that would just be considered normal.

On Facebook, the word of mouth spreads through people who are usually real-life friends. On Twitter, you get a… Continue reading

This morning, one of our clients’ sites was down. We did some basic checks, everything appeared to be fine. While we continued to investigate the problem, in the back of our minds, we wondered whether the website could have been hacked.

If your website has ever been hacked, I’m sure you’ll agree that it’s the worst feeling in the world. Your heart sinks as you begin to imagine how hard it will be to clean up the mess and get your site back to where it was. You start asking rapid-fire questions about why anyone would do this to you, are there backups, could you have prevented the attack, is your computer also infected, how can you clean it up, are there costs involved….?  It’s a terrible feeling.

It might be comforting to know that even the most secure sites,… Continue reading

You may have noticed that our website has been looking a little different lately. This is because we have made some important updates to the site. Most significantly, we have made the decision to use the WordPress platform. WordPress is an amazing platform we’ve been offering our clients for some time now. The biggest advantage for most of our clients is that WordPress allows for easy text updates via login, and there is no need to learn how to code in HTML. In addition, users can edit the titles and order of their website’s pages, upload photos, and write blog posts.

In our case, the move to WordPress was motivated by a need for more powerful SEO tools, greater design flexibility, and a better connection to social media. As any website is an evolving process, we will continue to make… Continue reading

Who would believe that in a field so young, fashions would change every year? But it turns out that innovations in technology are driving change and, as a result, trends in web design are in the fast lane.

Every year or so, the biggest websites reevaluate their designs and make changes. Companies like google and twitter have made major changes in the last few months. Both companies went with a look that’s very clean and mostly white-on-white (white with shades of grey). They expanded the padding around buttons, imput fields, and navlinks so everything is clear and easy to find.

While the concept of “white space” may seem intuitive (and the Apple website has been doing it for quite some time already), many companies haven’t gone there yet. Now they will. This is the trend for 2012.