white space

Who would believe that in a field so young, fashions would change every year? But it turns out that innovations in technology are driving change and, as a result, trends in web design are in the fast lane.

Every year or so, the biggest websites reevaluate their designs and make changes. Companies like google and twitter have made major changes in the last few months. Both companies went with a look that’s very clean and mostly white-on-white (white with shades of grey). They expanded the padding around buttons, imput fields, and navlinks so everything is clear and easy to find.

While the concept of “white space” may seem intuitive (and the Apple website has been doing it for quite some time already), many companies haven’t gone there yet. Now they will. This is the trend for 2012.