wikipedia

Israel Advocacy and Social Media

Photo courtesy of Sharon Altshul, The Real Jerusalem Streets

I was lucky enough to present a joint workshop with Arnie Draiman on the subject of Israel advocacy and new media for the Israel Research Fellowship. Arnie spoke about the battle for objectivity on Wikipedia. He spends about an hour a day making sure that facts are checked and verified on the online encyclopedia and that anti-Israel bias is not allowed to stand. He encourages all pro-Israel advocates to join the “wiki war.”

One of the things I learned from Arnie is that the Israeli-Arab conflict is such a controversial subject on Wikipedia that it has its own rules. Changing text back to its previous version can’t be done as often on this subject as it can be for other, less controversial, topics. Another interesting fact is that while Facebook… Continue reading

Conferences are always a lot of fun. Between the networking, the food and the professional advancement, you should go home feeling like your time was well-spent. And I did feel that way at the end of Sunday’s SMX Israel. I wish I could have been in two places at once during some of the sessions, since there were so many interesting topics. Some of the presenters were stand-up comics as well as SEO professionals (shout-out to Miriam Schwab and Michael King), so there was plenty to laugh about while learning. Another great presentation was Gil Reich‘s talk on Google trends, focusing not on Google today but on where it is going (and thanks for the ride!).

Here are some of the things I learned or thought were especially important at SMX Israel:

Reputation management